Privacy Policy

Responsible office and contact

Responsible for the processing of the processing operations described in this data protection notice within the meaning of Art. 4 No. 7 of the General Data Protection Regulation (GDPR):

Hopf GbR
Ferdinand-Wallbrecht-Straße 18

D-30163 Hannover

info@hopf-eguitars.com

Website functions

Retrieval of the website

About this processing
Your access to this website requires the processing of your personal data, such as your IP address. Further processing of personal data when using special services or cookies is described separately.

Description and purpose of processing
When you access this website, we process your personal data to provide you with this website and to ensure its operation and technical security.

Categories of personal data
Your IP address, browser data (e.g. referrer ID or redirects, screen resolution, operating system, browser and browser version, installed plug-ins and extensions and fonts).

Legal basis of processing
The processing of your personal data when you access this website is based on our legitimate interest (Art. 6 para. 1 lit. f DSGVO).
We have balanced our interest in providing as well as operating and securing this website against your interest in the confidentiality of your personal data, whereby our interest prevails. Without the processing of personal data, the provision of the website is technically impossible. This also applies to its operation and security. The security of the website also serves your interests.

Recipients / categories of recipients
We do not disclose your personal data to recipients.

Storage period
We store your data for as long as is necessary to provide the above services to you.

Obligation to provide
You are not obliged to provide personal data. However, without your personal data, you will not be able to access this website.

Contact form, general e-mail address

About this processing
You can contact us using our contact form on this website or via the general email address info (at) hopf-eguitars.com. For this purpose, we process your personal data.

Description and purpose of the processing
We process your personal data in order to process your respective request.

Categories of personal data
Data that you enter in the contact form.

Legal basis of processing
If your enquiry relates to the performance of a contract to which you are a party or to carry out pre-contractual measures in response to your enquiry, Art. 6 (1) lit. b DSGVO is the legal basis for the processing.
In other cases, the processing of your personal data to handle your request is based on our legitimate interest (Art. 6 para. 1 lit. f DSGVO). We have balanced our interest in providing the contact form or a general service email address against your interest in the confidentiality of your personal data, whereby our interest prevails. Without processing the personal data, it is not possible to process your request. Furthermore, the use of the contact form or a general service e-mail address is voluntary.

Recipients / categories of recipients
We do not disclose your personal data to recipients unless this necessity arises directly from your enquiry.

Storage period
We store your personal data for as long as is necessary to process your respective enquiry or for as long as we are entitled or obliged to store it on the basis of statutory retention obligations.

Obligation to provide
You are not obliged to provide personal data. Without certain personal data (your name and email address), your respective request cannot be processed. The remaining information is voluntary and can simplify the processing of your enquiry.

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Analysis of website behaviour

Google Analytics

Description of the service

We use the web analysis service Google Analytics to collect usage data on our websites. This allows us to compile reports on website activity in order to improve the website.

Furthermore, we process additional information from users by means of Google Analytics, provided that they are registered with Google and have consented to the processing of their data for personalized advertising. In these cases, the usage activities on our websites will be assigned to the Google account. including location, search history and Youtube history. If necessary, this will take place. also cross-device tracking. We receive so-called insights, i.e. aggregated demographic information about our website visitors.We also process the data collected by Google Analytics for (re-)marketing purposes, and transmit corresponding lists (so-called audiences) to Google and its advertising network.
We also use the data collected by Google Analytics in the Google Optimize tool. This is done to improve usability through the use of A/B tests and to personalize the website. Google Optimize allows you to test different versions of a website and how the user responds to those different versions. For example, we can test where a particular piece of information is most attractive on the website.
In addition, we share anonymized data from Google Analytics with Google for benchmarking purposes.

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of processing company

Below you will find the e-mail address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Data processing purposes

This list sets out the purposes for which data is collected and processed.

  • Marketing
  • Analysis
  • Remarketing
  • Benchmarking
  • Advertising
  • Website Optimization
  • A/B Testing

Technologies used

This list contains all the technologies that this service uses to collect data. Typical technologies are cookies and pixels that are placed in the browser.

  • Cookies
  • Pixel

Data Collected

This list contains all (personal) data collected during or through the use of the Service.

  • App Updates
  • Click Path
  • Date and time of visit
  • Device
  • Downloads
  • Flash version
  • Location Information
  • IP address
  • JavaScript-Support
  • Pages Visited
  • Purchase Activity
  • Referrer URL
  • Usage
  • Widget Interactions
  • Browser Information
  • Cookie -IDs

Legal basis

The legal basis required for the processing of data is set out below.

  • 6 para. 1 s. 1 lit. a GDPR und §25 TTDSG

Place of processing

This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.

European Union

Retention period

The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the stated processing purposes.

The data collected with Google Analytics is stored for a period of 50 months. The data collected with the additional Google Optimize cookie will be stored for the duration of the experiment, usually 90 days.

Transfers to third countries

When using this service, the collected data may be transferred to another country. Please note that as part of this service, the data may be transferred to a country that does not have the necessary data protection standards. Below is a list of the countries to which the data will be transferred. For further information on the security measures, please refer to the privacy policy of the respective provider or contact the provider directly.

  • Worldwide

Data recipients

The recipients of the collected data are listed below.

  • Google Ireland Limited, Alphabet Inc., Google LLC

Click here to read the data processor's privacy policy

https://policies.google.com/privacy

Storage Information

  • Maximum limit for storing cookies: 2 years

Stored Information

  • Name: _ga; This is used to distinguish users; Type: cookie; Duration: 2 years;
  • Name: _gid; This is used to distinguish users; Type: cookie; Duration: 1 day;
  • Name: _gat ; This is used to throttle the request rate; Type: cookie; Duration: 1 minute;
  • Name: _dc_gtm_xxx; This is used to distinguish users; Type: cookie; Duration: 1 minute;
  • Name: _gat_gtag_xxx; This is used to distinguish users; Type: cookie; Duration: 1 minute;
  • Name: _gac_xx; This contains information about which ad was clicked on; Type: cookie; Duration: 2 months, 29 days;
  • Name: IDE; Through this ID, Google can recognize the user across different websites and domains and display personalized advertising; Type: cookie; Duration: 1 year

Social Media

Integration of YouTube Videos

About this processing
We process your personal data in order to provide you with videos on the YouTube platform.

Description and purpose of the processing
We have embedded YouTube videos on our website, which are stored on YouTube, a platform of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and can be played directly from our website. The YouTube videos are all embedded in "extended data protection mode", which means that no data about you as a user is transmitted to YouTube if you do not play the videos. Only by playing the respective video is the respective processing initiated and data transferred.

Categories of personal data
By playing the video, the following categories of personal data are transmitted to YouTube: Website, language, region, browser type, browser version.
If you have a Google account and / or a YouTube account, further categories of data are processed. For more details, see Google - Privacy Policy YouTube Services.

Legal basis of processing
The processing of your personal data is based on our legitimate interest (Art. 6 para. 1 lit. f DSGVO).
We have weighed our interest in the use of these videos against your interest in the confidentiality of your personal data, whereby our interest prevails. We cannot display corresponding videos without accessing the interface provided for this purpose by YouTube. The processing of personal data is technically mandatory for accessing the interface. In addition, you are free not to play a video and thus prevent the processing.

Recipients / categories of recipients
We disclose your personal data to YouTube.

Storage period
We store your personal data as long as this is necessary for the use of the.

Third country reference of the processing of your personal data.
YouTube processes your personal data in the USA.

Obligation to provide
You are not obliged to disclose personal data.

Data Subject Rights

Unless otherwise indicated, Hopf GbR is responsible for processing your data. You may request information from us at any time regarding the data stored about you and you may request the correction of this data in the event it contains errors.

In addition, you may also request restrictions be placed on processing, the portability of the data you provided us in a machine-readable format or the deletion of your data – provided it is no longer needed. Moreover, you have the right to object to the use of your data on the basis of public or legitimate interests at any time.

To do so, please contact:

Hopf GbR, Ferdinand-Wallbrecht-Straße 18, D-30163 Hannover

Email: info@hopf-eguitars.com.com

It is imperative that we retain the data collected in our log files in order to ensure the functioning of the website. Therefore, there is no right to object to the processing of this information. For the cookies that we place with your consent, we have specified the technical option in which you can revoke your consent. This has been termed as Opt Out.

If we process your data on the basis of your consent, you may withdraw this consent with future effect at any time. Upon receipt of your withdrawal of consent, we cease processing your data for the purpose for which consent was granted.

Please direct your withdrawal of consent or revocation of your consent to the commercial use of your data to:

Hopf GbR, Ferdinand-Wallbrecht-Straße 18, D-30163 Hannover

Email: info@hopf-eguitars.com.com

In addition, you can direct a complaint at any time to a regulatory authority. For us, the State Commissioner for Data Protection Lower-Saxony,Prinzenstraße 5, 30159 Hannover, Germany, Phone: +49 (0511) 120 45 00, is responsible. Alternatively, you may also approach the regulatory authority with jurisdiction at your location.